74% Of Americans Say New Cars Are Unaffordable (2026)

74% of Americans Say New Cars Are Unaffordable: A Deep Dive into the Cost of Living Crisis

Are new cars becoming a luxury for the few?

It's no secret that the cost of living has been on the rise, and many Americans are feeling the pinch. According to a recent ABC News/Washington Post/Ipsos poll, a staggering 74% of respondents believe that new cars are unaffordable. But what does this figure really mean, and why are so many people struggling to keep up with the rising costs of everyday items?

The Cost of New Cars

The average transaction price of a new car recently crossed the $50,000 threshold, which is almost as much as the median individual income in the U.S. This makes it clear why so many people feel that new cars are out of reach. It's not just the price of the car itself that's the issue; it's the overall cost of ownership, including insurance, maintenance, and fuel.

The Impact of Inflation and Tariffs

Inflation has played a significant role in the rising cost of new cars. The Trump tariffs, which Republicans defended so aggressively, have only made things worse. While older cars weren't all that much cheaper than they are today, the MSRPs of new cars have been steadily increasing. This means that even if you're able to afford the initial purchase, the ongoing costs of ownership can still be a burden.

The Real Problem: Low Wages

The real issue is that companies refuse to pay people enough, and it's been happening for decades. Workers have been expected to do more with less, while those in the C-suite have awarded themselves more generous salaries and bigger bonuses. This has led to a situation where only about 10% of the U.S. workforce is unionized, and workers have little power to negotiate better wages and working conditions.

The Power of Unionization

As an individual worker, you're never going to beat a giant corporation at the negotiating table. The only way to win is to organize your coworkers and come to the bargaining table as a unit. While starting a union can feel intimidating, there are plenty of organizations out there that can help. When workers come together, we win, and maybe one day we'll finally win enough to buy those new cars we can't afford at the moment.

So, what's the solution?

It's clear that the cost of living is a major issue for many Americans, and the rising cost of new cars is just one symptom of a much larger problem. The solution lies in addressing the root cause: low wages and the lack of power for workers to negotiate better conditions. By organizing and advocating for better wages and working conditions, we can work towards a more equitable society where everyone has access to the things they need, including new cars.

74% Of Americans Say New Cars Are Unaffordable (2026)

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