Here’s a bold move that’s shaking up the radio scene in Scranton/Wilkes-Barre: Times-Shamrock’s 92 Mix-FM has completely overhauled its lineup, swapping out its team of high-profile voicetrackers for talent from its sister station, Classic Rock ‘Rock 107.’ But here’s where it gets interesting—this isn’t just a minor shuffle; it’s a full-on rebranding effort that includes a new imaging voice and playlist adjustments. Could this be a risky gamble or a genius strategy to boost ratings? Let’s dive in.
The revamped 92 Mix-FM (https://www.listentomix.com/) lineup now features familiar voices from Rock 107 (https://www.rock107.com/). Neil Trama, previously the midday host at WEZX, takes the helm of mornings from 6-10am. Kait, his former morning co-host, slides into the midday slot from 10am-2pm. And Ron Reino, a weekend staple, steps into the afternoon shift. But here’s the part most people miss: this shift isn’t just about personalities—it’s a strategic realignment that could redefine the station’s identity in a competitive market.
The previous lineup was no slouch, either. It boasted heavy hitters like ‘Rick Gary’ Shockley in mornings, Logan from WINK-FM Fort Myers in middays, Jack Diamond (a veteran from WRQX Washington DC and WWEG Hagerstown MD) in afternoons, and Giovanni from WWBB Providence at night. So, why the change? Is this a case of ‘if it ain’t broke, don’t fix it’ gone wrong, or a bold move to stay ahead of the curve?
Ratings-wise, 92 Mix-FM saw a modest bump during the 2025 holiday season, climbing from 1.7 to 2.1 in the Nielsen Audio rankings (https://radioinsight.com/ratings/wilkes-barre-scranton/) thanks to its Christmas music programming. However, it still trailed behind GEOS Communications’ Gem 99/100 (https://www.gem99and100.com/), which held a 2.5 share. And this is the part that sparks debate: Can the new lineup close that gap, or will listeners miss the ‘all-star’ voicetrackers? What do you think—is this a step forward or a step back for 92 Mix-FM? Let us know in the comments!
