Get ready to step into the neon-lit streets of Night City because the world of Cyberpunk 2077 is about to become a reality—and it’s more immersive than you ever imagined. Falcon’s Beyond Global, Inc. and CD PROJEKT RED have joined forces in a groundbreaking partnership to bring the iconic sci-fi universe to life through themed entertainment experiences. But here’s where it gets exciting: this isn’t just about creating a few attractions—it’s about redefining how we experience storytelling in physical spaces.
In a worldwide agreement announced from Orlando, Florida, Falcon’s Beyond (Nasdaq: FBYD), a trailblazer in immersive storytelling, and CD PROJEKT RED, the studio behind the critically acclaimed The Witcher series and the blockbuster Cyberpunk 2077, revealed plans to develop Location Based Entertainment (LBE) concepts inspired by the game. These aren’t your average theme park rides; they’re fully realized, immersive environments that will transport fans into the gritty, high-tech world of Cyberpunk 2077.
Cecil D. Magpuri, CEO of Falcon’s Beyond, couldn’t contain his enthusiasm: “We’re honored to be selected by CD PROJEKT RED to expand the world of Cyberpunk 2077 through experiential entertainment. Combining our design expertise with CD PROJEKT RED’s unparalleled world-building creates a unique and thrilling experience that fans will never forget.” And this is the part most people miss: Falcon’s Beyond isn’t just a partner—they’re the exclusive worldwide developer for all Cyberpunk 2077 LBE activations, meaning every themed venue, attraction, or experience will bear their innovative touch.
So, what does this mean for fans? Falcon’s Beyond is already hard at work exploring locations, partnerships, and concepts to bring the first-ever Cyberpunk 2077 immersive experience to life. Imagine walking through the bustling streets of Night City, interacting with characters, or even becoming a part of the story yourself. But here’s the controversial part: will these experiences live up to the hype of the game, or will they fall short of fan expectations? Let’s discuss in the comments—what would your dream Cyberpunk 2077 attraction look like?
For those unfamiliar, Falcon’s Beyond operates at the intersection of content, technology, and experiences, pushing the boundaries of intellectual property (IP) activations. Their three core business units—Falcon’s Creative Group (FCG), Falcon’s Beyond Destinations (FBD), and Falcon’s Beyond Brands (FBB)—work together to create everything from master plans and attractions to animation, movies, and merchandise. In short, they’re the wizards behind the curtain, making magic happen.
CD PROJEKT RED, founded in 2002, needs no introduction. With hits like Cyberpunk 2077, its Phantom Liberty expansion, and The Witcher 3: Wild Hunt, they’ve cemented their place as a powerhouse in gaming. They even ventured into anime with the award-winning Netflix series Cyberpunk: Edgerunners. Now, they’re taking their storytelling prowess to the next level by partnering with Falcon’s Beyond.
Here’s the bigger question: As gaming and physical entertainment continue to merge, are we on the brink of a new era where virtual worlds become tangible experiences? And if so, what does that mean for the future of entertainment? Share your thoughts below—this is a conversation you won’t want to miss.
