Imagine experiencing a world-class art exhibition from the comfort of your living room—simultaneously as it debuts in a renowned museum. That’s exactly what Samsung and the Museum of Fine Arts, Boston (MFA), are making possible with their groundbreaking collaboration. On November 3, 2025, the Samsung Art Store and the MFA will simultaneously launch Of Light and Air: Winslow Homer in Watercolor, a curated collection that bridges the gap between physical galleries and digital screens. But here’s where it gets even more exciting: for the first time ever, select works from this exhibition will be available on Samsung Art TVs the very same day they’re unveiled at the museum. This means art enthusiasts can immerse themselves in Homer’s masterpieces both in-person and at home—a true fusion of tradition and innovation.
This partnership isn’t just about showcasing art; it’s about redefining how we engage with it. Subscribers to the Samsung Art Store can now bring the MFA’s world-leading collection of Homer’s watercolors into their homes, displayed in stunning 4K clarity on cutting-edge screens like The Frame Pro and The Frame. These aren’t just TVs—they’re canvases that bring art to life with features like ArtfulColor validation from Pantone, Anti-Reflection Matte Displays, and customizable bezels that mimic the look of framed artwork. And this is the part most people miss: the collection includes works like The Blue Boat (1892) and Breaking Wave (Prout’s Neck) (1887), pieces that haven’t been displayed together in nearly half a century due to their fragility.
But here’s the controversial question: Can a digital display truly replace the experience of standing before an original artwork? Kyle Menges, Director of Business Development at Samsung, acknowledges that nothing can fully replicate the in-person experience, but he believes this collaboration offers a unique glimpse into Homer’s genius for those who may never visit the MFA. Meanwhile, Debra LaKind from the MFA sees this as an opportunity to democratize access to art, reaching audiences far beyond Boston’s walls. Writer Henry James once described Homer as an artist who captures the ‘envelope of light and air’—a quality that Samsung’s technology strives to preserve, even in digital form.
This isn’t just a one-off experiment; it’s part of Samsung’s broader mission to make world-class art accessible to everyone. The Art Store’s portfolio already includes partnerships with institutions like The Museum of Modern Art, The Metropolitan Museum of Art, and Musée d’Orsay, offering everything from classical paintings to contemporary digital art. And in 2025, the platform expanded to include Micro RGB, Neo QLED 8K, and QLED TVs, giving users even more ways to enjoy their favorite pieces.
So, here’s the question for you: Does this blend of technology and art enhance our appreciation of masterpieces, or does it risk diluting the sacred experience of visiting a museum? Let us know in the comments—we’d love to hear your thoughts on this bold new frontier in art accessibility.
