The Power of TAG Platform: Revolutionizing Live Production Monitoring
Unleashing the Potential of Live Events
At Creative Technology, we specialize in crafting mission-critical monitoring solutions for the world's most prestigious live events. From product launches to tech conferences, our expertise spans the globe. But here's where it gets controversial: we needed a software platform that could keep up with our diverse and fast-paced productions.
The TAG Revolution: A Game-Changer
Enter the TAG Realtime Monitoring Platform, a game-changer in the world of live production. With its scalable and flexible nature, TAG has become the backbone of our operations, empowering our operators, engineers, and directors. It's like having a superpower that grants us complete confidence in every signal we manage.
TAG's zero-friction model is a game-changer. We can scale our operations effortlessly, from a single server handling multiple sources to multiple servers for dedicated tasks. It's like having a flexible workforce that adapts to our every need.
A Global Deployment: From the U.S. to the World
We initially deployed TAG to support our remote operations in the U.S., but its impact soon reached global proportions. From Europe to Asia and South America, TAG has been a reliable companion in our productions. The beauty of TAG is its adaptability to the unique needs of each event, allowing us to quickly set up and tear down environments without the constraints of traditional hardware.
TAG's versatility shines in various use cases, from large-scale corporate events to complex workflows involving tally, UMD control, and data integration. Its orchestration layer enables us to scale up seamlessly, with our NOC team managing layout adjustments and signal routing centrally. Whether we're running TAG on-premises or in the cloud, the experience is consistently brilliant.
The Implementation: Simplicity and Speed
What sets TAG apart is its simplicity and speed of implementation. We can have new instances up and running in minutes, not days. The intuitive configuration allows multiple engineers across different locations to work in parallel, a true testament to its user-friendly nature.
TAG's orchestration tools are a game-changer for our operations. We can manage layouts, swap sources, and deliver customized multiviews to various users without duplicating efforts. Our operators receive tailored views, and directors get real-time access to camera shading, tally indicators, and graphics timing. It's like having a personal assistant for every team member.
Operational Independence: A Game-Changer
TAG grants us operational independence, allowing us to make multiview changes on the fly without disrupting the production flow. It's not just about layout flexibility; it's about the intuitive user interface and seamless orchestration. As Sarah Wright, project engineer at Creative Technology, puts it, "It's brilliant."
The Benefits: Efficiency, Confidence, and Responsiveness
TAG has become an integral part of our live production strategy. We can deploy, configure, and reconfigure in minutes, giving us the agility to handle last-minute changes and multiple show formats. The ability to probe and multiview across video, audio, and metadata allows us to identify and rectify issues immediately.
Our NOC team handles layout adjustments and source changes remotely, ensuring our field teams have what they need without any disruptions. We can scale our operations up or down as required, without the hassle of license management.
TAG empowers each department - engineering, operations, and technical directors - to get the view they need, when they need it. This level of customization and flexibility makes us more efficient, responsive, and confident in our abilities. TAG just works, and that's a powerful statement.
The Future: Deeper Integrations and Advanced Features
We're excited about the future of our partnership with TAG. We're exploring deeper integrations with our telemetry and orchestration layers, pushing the boundaries of what's possible. We also see the potential to incorporate advanced features like smart recording and content matching as our workflows evolve.
At Creative Technology, we're committed to delivering the best solutions for our clients. With TAG, we achieve this with less effort, more flexibility, and total confidence in our signal chain. It's a partnership that empowers us to deliver exceptional live experiences.
For more information on TAG's monitoring solutions, visit https://tagvs.com/monitoring/.
Marty Henning, Vice President of Solutions Engineering at Creative Technology Group, based in Las Vegas, is a key driver behind our success.
